Privacy Policy

Effective Date: April 12, 2025

This Privacy Policy explains how AvaniGreen, a project operated by Ayetron Limited ("we", "us", or "our"), collects, uses, and safeguards your personal data when you visit avanigreen.com. This policy complies with the UK General Data Protection Regulation (UK GDPR), EU GDPR, and the Privacy and Electronic Communications Regulations (PECR).

1. What Information We Collect

• Voluntarily Provided: Email address, product suggestions, consent checkboxes.
• Automatically Collected: IP address, browser type, device type, referrer, user agent, timestamp.
• Tracking Technologies: Cookies, Google Analytics, Facebook Pixel (only if consent is provided).

2. Why We Collect It

• To notify you about potential store launch and offers
• To understand product demand and customer preferences
• To improve site performance and content relevance
• To conduct analytics and advertising (only with consent)
• To maintain security and comply with legal obligations

Note: We may or may not launch the store. We reserve the right to discontinue this project without liability. In such a case, personal data will be deleted, and anonymized usage data may be retained.

3. Legal Basis for Processing

Our processing of your personal data is based on the following legal grounds, in accordance with Article 6(1) of the UK General Data Protection Regulation (UK GDPR):

• Consent (Article 6(1)(a)): For email subscriptions, optional product suggestions, and non-essential cookies and tracking pixels.
• Legitimate Interests (Article 6(1)(f)): For ensuring website security, functionality, and anonymous internal analytics.
• Contractual Necessity (Article 6(1)(b)): If you interact with us in a way that initiates or prepares a contractual relationship (e.g., providing feedback or requesting information).

4. Data Sharing & Processors

We may share your data with third-party processors:

• Airtable: For securely storing form submissions
• Google LLC: Analytics via Google Tag Manager & GA4 (if consented)
• Meta Platforms, Inc.: Facebook/Instagram marketing pixels (if consented)

We do not sell, rent, or trade your personal data. We will never transfer personal data to any party without your consent or a lawful basis.

5. International Transfers

Some processors may store data outside the UK/EEA. When this happens, we implement Standard Contractual Clauses (SCCs) or equivalent legal safeguards.

6. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes outlined above or until you request deletion. Email addresses will be manually deleted if the project does not proceed.

7. Your Rights

Under UK and EU GDPR, you have the right to:

• Access your data
• Request correction or deletion
• Withdraw consent at any time
• Object to processing for direct marketing
• Request data portability
• Lodge a complaint with the ICO or your local DPA

8. Cookies

We use cookies only after you explicitly consent via our cookie banner. You can adjust cookie settings at any time. For more, see our Cookie Policy.

9. Security

We use industry-standard security measures such as HTTPS, server-side validation, and third-party processor controls to protect your data.

10. Contact & ICO Registration

For questions, data requests, or concerns, email us at contact@avanigreen.com.

We are registered with the UK Information Commissioner's Office (ICO), registration number: ZB887177.